Starwood Hotels to India Case Study Example | Topics and Well Written Essays - 750 words

Starwood Hotels to India - Case Study Example This paper will evaluate the environmental and competitive aspects of the Indian market that aloft will be exposed to once it begin its operation. The paper will also evaluate sound corporate and global strategies that aloft can adopt to improve its performance in the market to make a significant impact. Changes have occurred in the Indian business market since the reforms initiated in the 90s and the pro-market reforms that changed the perception of the Indian market towards foreign entities. The current growth pace of the Indian market presents a number of opportunities to local and foreign investors. With a world gross domestic product of the country expected to rise by over 5%, the country’s business environment has a strong ability to sustain new business entries (Thadani & Mobar, 2013). With the United States’ world gross domestic product expected to decline, India has the opportunity to rise into the third pole behind china and the United States. This environment presents a massive opportunity for aloft under Starwood hotels and resort to tap on the emerging growth in the sector. Increase in foreign investment in the country will increase the demand for hotels and resorts in the country and this presents a massive opportunity for aloft and Starwood hotels and resort (Tisdell, 2013). Starwood hotels and resort has faced massive competition from domestic entities in the country that will present massive competitive challenge to aloft should it enter the market. Companies like Indian hotels, the Leela ventures, Kamat hotels and the royal orchid have operated in the country for over a decade. These companies have chains of hotels and resorts in the major cities on India and have massive customer base among the local and foreign revelers. This is due to its massive investments, currently standing at $284 million after the pro-market reforms, which

The Main Target Market of the Innovative Foamed Doom Case Study

The Main Target Market of the Innovative Foamed Doom - Case Study Example In the year 2008, there were around 7,73,600 construction companies in the United States (AGC of America, 2011). All of these stats indicate that there potential and growth opportunity in the industry. The new concept of the foamed dome and other structures can be marketed to a considerably large target market. The target market for the new product of foamed dome is large, however, the company will have to clearly identify the need and requirements of the market. The constructors and architects are in search of more environmentally friendly and inexpensive construction material. Different companies and firms are coming up with several innovative products and construction material in order to make the construction industry more sustainable (Miller, 2011). Apart from this, due to the recent economic crunch architects and constructors are looking for cost-saving solutions. The new and innovative product being introduced by the company will be able to cater to all these changing needs of the target market. It is important to establish Point of Parity (POP) for any brand in order to make sure that the product or brand can be related to other products and competitors in the industry. This, in turn, allows the customers to establish the basic understanding and a point of reference. The Point of Parity (POP) in this case is that the foam dome is also used in the construction of different buildings and structures like other constructing material. Once the Point of Parity (POP) has been created, the next step for the brand is the creation of the Point of Difference (POD). It is important to create a Point of Difference (POD) for a brand so that the customers are able to differentiate it from other products in the market.